Privacy policy

Privacy Policy

Last updated: January 20, 2026

PurNature operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the โ€œServicesโ€). PurNature is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we refer to โ€œpersonal information,โ€ we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified information.

Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal information:

  • Contact details such as name, billing address, shipping address, phone number, and email address

  • Financial information such as payment card details, transaction details, payment confirmation, and billing information

  • Account information such as usernames, passwords, preferences, and settings

  • Transaction information including products viewed, added to cart, purchased, returned, exchanged, or cancelled

  • Communications including messages you send to us, such as customer support inquiries

  • Device information including IP address, browser type, network connection, and unique identifiers

  • Usage information regarding how and when you interact with or navigate the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you place an order, create an account, or contact us

  • Automatically, through cookies and similar technologies when you use our Services

  • From service providers, when they process information on our behalf

  • From partners or third parties, as permitted by applicable law

How We Use Your Personal Information

We may use personal information for the following purposes:

Provide and Improve the Services

To process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns and exchanges, enable reviews, and personalize your shopping experience.

Marketing and Advertising

To send promotional communications and show advertisements that may be relevant to you, including based on your activity on our Services.

Security and Fraud Prevention

To protect your account, secure transactions, detect and prevent fraud or unlawful activity, and safeguard our Services.

Communicating with You

To provide customer support, respond to inquiries, and maintain our relationship with you.

Legal and Compliance Purposes

To comply with applicable laws, respond to lawful requests, enforce policies, and protect our legal rights.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • With Shopify, vendors, and service providers that support our operations such as payment processing, analytics, fulfillment, and customer support

  • With marketing and advertising partners to provide personalized advertising, subject to your rights and preferences

  • When you direct or consent to the disclosure

  • With affiliates or corporate partners

  • In connection with a business transaction, legal obligation, or to protect our rights or users

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Your information may be shared with Shopify and third parties located in other countries.

Shopify may use data from your interactions with our store and other merchants to provide enhanced features. In these cases, Shopify acts as an independent data controller. You can learn more about Shopifyโ€™s privacy practices at:

https://privacy.shopify.com/en

You may also exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties. We encourage you to review their privacy policies before providing personal information.

Childrenโ€™s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention

We implement reasonable safeguards to protect your personal information, but no system is completely secure. Information transmitted over the internet may not be fully secure.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce policies.

Your Rights and Choices

Depending on where you live, you may have rights including:

  • Accessing your personal information

  • Requesting deletion or correction

  • Requesting portability

  • Opting out of targeted advertising or data sharing

  • Managing marketing communication preferences

You may exercise these rights by contacting us using the details below. We may verify your identity before processing requests, as required by law.

If you are located in the UK or European Economic Area, you may also have rights to object to processing or withdraw consent.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on approved legal mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised โ€œLast updatedโ€ date.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

PurNature / Purnature Labs LLC

3140 W. Main Street

Riverton, WY 82501

United States

Email: support@trypurnature.com

For the purposes of applicable data protection laws, Purnature Labs LLC is the data controller of your personal information.